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Accessing Virginia’s Direct-to-Consumer Market Sector: Fresh Produce Food Safety Considerations

ID

HORT-277NP

Authors as Published

Amber Vallotton, Extension Specialist, Horticulture, Virginia Tech; Alexandra Battah, Undergraduate Student, Agricultural and Applied Economics, Virginia Tech; Ryan Knox, Undergraduate Student, Food Science & Technology, Virginia Tech; Adrianna Vargo, Director Grower Services, Local Food Hub; Thomas Archibald, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech; Renee Boyer, Associate Professor, Food Science Technology, Virginia Tech; Natalie E. Cook, Doctoral Candidate, Agricultural, Leadership, and Community Education, Virginia Tech; and Tiffany Drape, Assistant Professor, Agricultural, Leadership, and Community Education, Virginia Tech

This publication is available in a PDF file format only.

To better understand current expectations and perceptions across multiple market sectors in Virginia, and help producers better align their on-farm practices with these marketplaces, the Fresh Produce Food Safety Team conducted a state-wide market assessment survey in 2015-2016. The purpose of this factsheet is to provide you with the results of that work, especially if you are considering selling produce direct-to-consumers.

Virginia Cooperative Extension materials are available for public use, reprint, or citation without further permission, provided the use includes credit to the author and to Virginia Cooperative Extension, Virginia Tech, and Virginia State University.

Virginia Cooperative Extension is a partnership of Virginia Tech, Virginia State University, the U.S. Department of Agriculture (USDA), and local governments, and is an equal opportunity employer. For the full non-discrimination statement, please visit ext.vt.edu/accessibility. 

Publication Date

April 26, 2023

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